Every day we always come across something we love or hate. We eat what we like, we meet someone we love. Some people have Marmite on their toast every morning while some can’t stand the taste of it.
As visual image-makers, we aim for aesthetic perfection. As a consumer we are drawn to desirable, well-designed products.
However, design can be used in many different ways. How do we define what is good and what is bad?

Is there a criterion out there that everyone can agree to?

We (graphic designers, motion graphics designers and illustrators) believe that the best criteria within the creative industries are the discussions a design provokes around it; discussion that stimulates and contributes to our visual culture. We also believe that all forms of design make up this culture.

We just can’t agree on what we love and hate.


From introduction of Design Marmite Project.